Success Stories

Discover how small side hustles and businesses grew into thriving, profitable companies. These real-life stories show what’s possible with creativity, grit, and a little luck.

E-commerce Bootstrapped
Gymshark: Student Side Hustle to Fitness Empire
Ben Francis started Gymshark in his garage while attending university in the UK. He initially sold fitness apparel using Shopify and grew the brand through influencer marketing on Instagram and YouTube. Today, Gymshark is a globally recognized fitness brand.
  • Founded: 2012
  • Initial Investment: $500
  • Revenue: $500M+ (2023)
Beauty Self-funded
Glossier: Blog to Beauty Powerhouse
Emily Weiss started "Into The Gloss" as a beauty blog. Using the blog's community, she launched Glossier with just four products and built a loyal customer base. The brand grew rapidly through social media and direct-to-consumer sales.
  • Founded: 2014
  • Initial Investment: $10,000
  • Revenue: $200M+ (2023)
Tech SaaS
Calendly: From Frustration to $3B Valuation
Tope Awotona founded Calendly to solve his own scheduling headaches. He bootstrapped the business in the early days, then scaled it rapidly thanks to strong product-market fit. It's now one of the leading scheduling tools globally.
  • Founded: 2013
  • Initial Investment: $200,000 (personal savings)
  • Revenue: $100M+ ARR
Consumer Goods Bootstrapped
Liquid Death: Canned Water with Attitude
Mike Cessario launched Liquid Death with the simple idea of selling water in tallboy cans. The brand's punk-rock aesthetic and viral marketing quickly caught attention, turning a quirky concept into a beverage industry disruptor.
  • Founded: 2019
  • Initial Investment: $50,000
  • Revenue: $200M+ (2024)
Finance Startup
Robinhood: Democratizing Finance
Robinhood was founded by two Stanford grads who wanted to make investing accessible to everyone. Starting with a small team and no trading fees, they rapidly scaled by appealing to young investors and gained millions of users.
  • Founded: 2013
  • Initial Investment: $3M (seed)
  • Revenue: $1.8B (2023)
Fashion Online
Shein: Garage Project to Global Retail Giant
Started by Chris Xu in China, Shein began as a small online store selling affordable fashion. Leveraging data-driven inventory and social media, the company grew into a global fast-fashion giant valued in the billions.
  • Founded: 2008
  • Initial Investment: Unknown
  • Revenue: $30B+ (2023)
Productivity Remote
Notion: Side Project to SaaS Phenomenon
Ivan Zhao started Notion as a tool to combine docs, wikis, and task management into one workspace. After some early setbacks, the team rebuilt from scratch and captured the attention of startups and creators alike.
  • Founded: 2016
  • Initial Investment: $150,000
  • Revenue: $150M+ ARR
Entertainment Bootstrapped
The Chive: Meme Blog to Media Brand
Brothers John and Leo Resig launched The Chive as a photo and humor blog. With viral content and community-driven campaigns, they built a media empire with merchandise sales, events, and even a streaming platform.
  • Founded: 2008
  • Initial Investment: $10,000
  • Revenue: $100M+ (lifetime)
Fitness App
MyFitnessPal: Simple Tracker to $475M Exit
Brothers Mike and Albert Lee built MyFitnessPal as a simple diet and exercise tracker. It quickly gained popularity and millions of users, ultimately being acquired by Under Armour for $475 million.
  • Founded: 2005
  • Initial Investment: $0 (self-built)
  • Revenue: Acquired for $475M
Education Online
MasterClass: Passion for Learning Pays Off
David Rogier launched MasterClass to give anyone access to world-class instructors. Starting with a single course and seed funding, the platform grew into a massive educational content library with celebrity teachers and millions of users.
  • Founded: 2015
  • Initial Investment: $1M (seed)
  • Revenue: $200M+ (2023)