Success Stories
Discover how small side hustles and businesses grew into thriving, profitable companies. These real-life stories show what’s possible with creativity, grit, and a little luck.
Gymshark: Student Side Hustle to Fitness Empire
Ben Francis started Gymshark in his garage while attending
university in the UK. He initially sold fitness apparel using
Shopify and grew the brand through influencer marketing on
Instagram and YouTube. Today, Gymshark is a globally recognized
fitness brand.
- Founded: 2012
- Initial Investment: $500
- Revenue: $500M+ (2023)
Glossier: Blog to Beauty Powerhouse
Emily Weiss started "Into The Gloss" as a beauty blog. Using the
blog's community, she launched Glossier with just four products
and built a loyal customer base. The brand grew rapidly through
social media and direct-to-consumer sales.
- Founded: 2014
- Initial Investment: $10,000
- Revenue: $200M+ (2023)
Calendly: From Frustration to $3B Valuation
Tope Awotona founded Calendly to solve his own scheduling
headaches. He bootstrapped the business in the early days, then
scaled it rapidly thanks to strong product-market fit. It's now
one of the leading scheduling tools globally.
- Founded: 2013
- Initial Investment: $200,000 (personal savings)
- Revenue: $100M+ ARR
Liquid Death: Canned Water with Attitude
Mike Cessario launched Liquid Death with the simple idea of
selling water in tallboy cans. The brand's punk-rock aesthetic and
viral marketing quickly caught attention, turning a quirky concept
into a beverage industry disruptor.
- Founded: 2019
- Initial Investment: $50,000
- Revenue: $200M+ (2024)
Robinhood: Democratizing Finance
Robinhood was founded by two Stanford grads who wanted to make
investing accessible to everyone. Starting with a small team and
no trading fees, they rapidly scaled by appealing to young
investors and gained millions of users.
- Founded: 2013
- Initial Investment: $3M (seed)
- Revenue: $1.8B (2023)
Shein: Garage Project to Global Retail Giant
Started by Chris Xu in China, Shein began as a small online store
selling affordable fashion. Leveraging data-driven inventory and
social media, the company grew into a global fast-fashion giant
valued in the billions.
- Founded: 2008
- Initial Investment: Unknown
- Revenue: $30B+ (2023)
Notion: Side Project to SaaS Phenomenon
Ivan Zhao started Notion as a tool to combine docs, wikis, and
task management into one workspace. After some early setbacks, the
team rebuilt from scratch and captured the attention of startups
and creators alike.
- Founded: 2016
- Initial Investment: $150,000
- Revenue: $150M+ ARR
The Chive: Meme Blog to Media Brand
Brothers John and Leo Resig launched The Chive as a photo and
humor blog. With viral content and community-driven campaigns,
they built a media empire with merchandise sales, events, and even
a streaming platform.
- Founded: 2008
- Initial Investment: $10,000
- Revenue: $100M+ (lifetime)
MyFitnessPal: Simple Tracker to $475M Exit
Brothers Mike and Albert Lee built MyFitnessPal as a simple diet
and exercise tracker. It quickly gained popularity and millions of
users, ultimately being acquired by Under Armour for $475 million.
- Founded: 2005
- Initial Investment: $0 (self-built)
- Revenue: Acquired for $475M
MasterClass: Passion for Learning Pays Off
David Rogier launched MasterClass to give anyone access to
world-class instructors. Starting with a single course and seed
funding, the platform grew into a massive educational content
library with celebrity teachers and millions of users.
- Founded: 2015
- Initial Investment: $1M (seed)
- Revenue: $200M+ (2023)